Pulse
1.0 Brand Introduction
A video is worth a 100 emails. Pulse is a fast and simple way for Asset TV users to record video content on the site and submit it for use by Asset TV. It allows users to record and send reactions to video they’ve just seen, explain complex ideas rather than writing a lengthy email and allows viewers to submit questions to include in a presentation.
2.0 Pulse Logo
Our logo is our most valuable brand asset. It should remain consistent across our communication channels and never be modified. Use our logos with care and if you are unsure how, scroll through this page for examples and guidance for reference. If you need to download copies of the logo, visit our Download Portal.
2.1 Main Logo
This is the master version of our logo and should be used in most circumstances.
2.2 Variations and Exclusions
If the master version of the logo doesn’t work on your medium, we have colour combinations to satisfy need. Don’t make up the colour combinations, use the ones we’ve got, they’ve been chosen for a reason.
There is a 20mm no content zone around the logo. This is to preserve the clarity of the logo, therefore no content should be placed in this area. Our logo is the ambassador of our brand, give it space to breathe!
3.0 Colour Palette
Use these guidelines to determine the best way to apply our colour palette. The primary palette contains the core colours that should be used across all communication channels. Visit the Colour Code Cheatsheet for a quick reference guide of all our brand colours.
| Grey | |
|---|---|
 |
|
| CMYK | 50, 40, 40, 30 |
| RGB | 116, 115, 115 |
| HEX | #747373 |
4.0 Typeface
Typography is a crucial element of our visual identity. Using our chosen typefaces, the correct colours and weight ensure that our typography is consistent and legible across all our communication channels.
Our primary fonts for use across all mediums are Roboto and Montserrat. Roboto should be used for all body text and Montserrat should be used for all titles. Both are versatile fonts with many weights and styles. If you don’t have a copy of these fonts, you can download them from Google Fonts (for free).
5.0 Downloads
This logo pack contains full colour, black and whiteout versions in EPS, JPG, PNG and SVG formats. In addition to these file types, the design team hold master Adobe Illustrator files which all of the above can be exported from. If you require a different file type, or a file type at a specific size, please contact one of the designers.
For all of our downloads, visit the Download Portal.