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Akademia

1.0 Brand Introduction

Akademia is an eLearning platform for professionals with white papers, video tutorials and reflective statements. UK advisers and wealth managers must undertake 35 hours of continuous professional development (CPD) to attain their annual Statement of Professional Training (approval to trade).

Akademia video tutorials are a recognised part of that process, delivering structured learning CPD approved by leading accrediting bodies, including CII, CISI, PMI, and the London Institute of Banking and Finance.

Our logo is our most valuable brand asset. It should remain consistent across our communication channels and never be modified. Use our logos with care and if you are unsure how, scroll through this page for examples and guidance for reference. If you need to download copies of the logo, visit our Download Portal.

This is the master version of our logo and should be used in most circumstances.

2.2 Colour Variations

If the master version of the logo doesn’t work on your medium, we have colour combinations to satisfy need. Don’t make up the colour combinations, use the ones we’ve got, they’ve been chosen for a reason.

2.3 Logo Exclusion Zone

There is a 20mm no content zone around the logo. This is to preserve the clarity of the logo, therefore no content should be placed in this area. Our logo is the ambassador of our brand, give it space to breathe!

2.4 Logo Usage

As you can see here the logos on the left are on a dark background, making them hard to read. The logos on the right are much clearer and this is how our brand should be represented.

2.5 Incorrect Usage

These examples of our logo representation are incorrect. They take away from the look and feel and do not represent the brand properly. Always use the logo as it is, if you need to scale the logo, always lock the aspect ratio first.

3.0 Colour Palette

Use these guidelines to determine the best way to apply our colour palette. The primary palette contains the core colours that should be used across all communication channels. Visit the Colour Code Cheatsheet for a quick reference guide of all our brand colours.

Red Grey
CMYK 20, 90, 80, 20 70, 60, 60, 50
RGB 170, 48, 44 65, 65, 63
HEX #AA302C #41413F

4.0 Typeface

Typography is a crucial element of our visual identity. Using our chosen typefaces, the correct colours and weight ensure that our typography is consistent and legible across all our communication channels.

4.1 Online/Web Typeface

Our primary font for use online is Open Sans. This font should be used for all body text and all titles. This is a versatile font with many weights and styles. If you don’t have a copy of this font, you can download it from Google Fonts (for free).

4.2 Print/Reports Typeface

To keep branding consistent and to avoid visual disparity, Open Sans should also be used for print and reports. The majority of our business is done online so our printed materials should reflect this.

5.0 Downloads

This logo pack contains full colour, black and whiteout versions in EPS, JPG, PNG and SVG formats. In addition to these file types, the design team hold master Adobe Illustrator files which all of the above can be exported from. If you require a different file type, or a file type at a specific size, please contact one of the designers.

Download Pack

For all of our downloads, visit the Download Portal.